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July 2009

Why your documentation is useless and how to make it Useful

Documentation. Done. Right!

There are three software programs our business has come to learn, love and can't do without any more: Typepad blog platform, AWeber the autoresponder and email marketing and ScreenSteps The multiple media publishing machine. All three involve turning content into (marketing) documentation, are mainly so-called 'online' software programs and are a great tool/help for us to interact with our prospects/clients.

Funnily enough one of those three can be used in combination with the two others. ScreenSteps (Desktop) publishes some of our documentation without any problems into Typepad (this post for instance) and in AWeber.

On this 1 Plus 1 Makes 3 and on the Kiss Business 2 blog I've praised this software program since the moment we started using it. I've tried to explain many times why it is such a great, versatile, simple and multifunctional program any business creating documentation should use.

In their latest webinar "Why your documentation is useless" Greg and Trevor DeVore, founders of Blue Mango Learning Systems and the creators of ScreenSteps have done a much better job - of course! - of explaining why creating your documentation, manuals and even training instructions should be considered a process instead of a project.

Even the stills from the Webinar already tells you the essence of the story:

Is your documentation a:


Is your documentation connected with:


Do you plan a documentation project or:


The video recording of the Webinar tells you much more about the principle of seeing your documentation as a progress instead of a project. Due to the time the webinar was planned I couldn't attend, but I watched the recording this morning and thought: yes, this is exactly what I've been trying to explain to others why ScreenSteps Desktop (and Live) is such a great and IMHO essential tool in these modern days where prospects and clients expect adequate and easy accessible information from many businesses - even from a specialised retailer like we are.

Watch the Webinar recording here and all the slides here.

The whole pricing structure of ScreenSteps Live (now in combination with ScreenSteps Desktop licenses) has made it even more worthwhile to start using both programs and for every business - customer service department, technical support, to function as tour guide for their clients by creating, publishing and distributing all your documentation the right way.
Very quickly you will see that the number of follow-up questions asked by prospects/clients to your customer service or technical support will drastically reduce (and the number of "Thank You!" emails will increase).

ScreenSteps - Documentation Done Right

Are you using Email Marketing? Then read this!

Email Marketing Dynamite - Ed Rivis  Last month Ed Rivis announced his soon to be launched new book: "Email Marketing Dynamite".

"E-Mail marketing is the #1 most critical tactic any business can perform online. Pound for pound it’s also reported to be the most effective tactics any company can perform in terms of ROI (Return on Investment).

All the biggest companies use it to generate extra sales, revenues and profits - so if I have a ‘mission’ at the moment, it’s to get a lot more small business owners using e-mail effectively."

If there is anything I can totally agree with, it is his mission. Our own retail businesses thrives on web marketing which includes - of course - email marketing. If you have been following this blog for a while you know I even created "The Best AWeber Strategies and Tactics for Small Businesses" which is absolutely, purely based on our own successful experience with this modern tool.

Ed has asked (through his own email marketing campaigns in combination with his blog) if he could interview various small businesses about their experiences with email marketing: what effect it has had on their business success or even survival. I had the pleasure of talking to Ed for almost 1 hour as one of the interviewees.

You can subscribe to the pre-launch news of his new book - which, and I'm sure of it, if it is anything like any of Ed's other products and publications, will show/teach you how you too can effectively implement email marketing to grow/sustain your business in any economical circumstance.

First step: preregister your interest and profit from the opportunity to buy his book for only P&P the minute it is released.