Most small business have a web presence. Most small business have delegated the creation of their web presence to web design companies. Most web design companies want to put Glitz on your web site to show off their talent.
What do your web site visitors want?
Above are all samples of web presences created on blog-platform (Typepad).
Potential clients want to know what you can do for them, not how fancy or glitzy your web site is.