1 plus 1 makes 3

ScreenSteps 2.7 Preview Video and The Sale that Goes Stale (up to 40% off)

ScreenSteps 2.7 Preview

We wanted to show you a bit of what is coming in ScreenSteps 2.7. We are always trying to make it easier for our users to communicate visually and ScreenSteps 2.7 is going to make a major improvement in that area.

Starting Today! The Sale that Goes Stale

Last month we had our biggest sales month ever and two weeks ago we had our biggest single sales day ever. Thank you so much to all of you who are using ScreenSteps and especially all of you who are telling your friends and colleagues about it.

To thank everyone for their support and to celebrate Thanksgiving we are having a Thanksgiving sale. But this isn’t your standard sale. It’s the “sale that goes stale”.

Monday and Tuesday – Fresh – 40% off of all Blue Mango Products

Wednesday – Like day old bread – 30% off

Thursday – Why are you shopping anyways? You should be eating turkey (in the USA, UK will just eat normal dinner ;-))  – 20% off

Friday – stale – 10% off

The sale begins now (Monday, November 23, 2009) and isn’t combinable with any other offers. The percentage off can be applied to ScreenSteps Standard, ScreenSteps Pro, or to the first three months of a ScreenSteps Live account.

All you need to do to take advantage of the sale is use the coupon code THANKS.

via bluemangolearning.com

Most of you know I'm always recommending ScreenSteps left, right and center - it truly comes with my highest recommendations and almost every week I discover more options and ways to use one or more feature of the program for our business and especially our marketing.

Take advantage of this superb offer of this superb program - that includes superb customer service! No more excuses, go here - and I would opt for the Pro version - and don't forget to use the coupon code THANKS

The Ultimate Webmarketing Strategy: get your hands on one of the last copies now

Hot from the "blog" press: Ed Rivis' excellent book "The Ultimate WebMarketing Strategy" is almost sold out - only a few copies remaining.

Ed announced this by reminding us of one of the best known Direct marketing guru's from the last century: David Ogilvy and wondering if he (David) would have changed tactics with all the new "tools" around these days.

"I wonder what he’d be doing differently in these days of the Internet? Probably not much!

The direct response principles that were his ‘first love and later became his secret weapon’, and which allowed him to grow his agency at record speed translate directly to web sites.

In my book The Ultimate Web Marketing Strategy I explain how to utilise the principles of highly-effective direct response advertising — how to change a website from “all about you” to “all about your visitor” to dramatically boost enquiries, sales-lead generation, opportunity creation, and sales and profit!

If you have a web site that focuses on your brand (you know, the kind that start with “Welcome to our website. We’ve been in business ‘x’ years and won all these awards”) maybe you should consider why the visitor has actually come to your website… probably to get information on — and the solution to — a pain, challenge, problem or opportunity they have.

Probably not to learn about you and your business. It’s a bitter pill to swallow, but it’s true in most cases.

Give visitors answers… not branding… and you can have a successful website.

The first edition of my book The Ultimate Web Marketing Strategy is now officially out of print.

If you want one of the last few copies (from stock) then grab it now… because it explains how you can change your website from no-response to direct response, the approach David Ogilvy used to become a world leading advertising agency, and help his clients become world leading brands."
Ed Rivis

Ed's book sits in my bookcase next to my desk so I can grab it whenever I need it/want it and I must say, even after reading it 3 times from front to back: I always find some new or better ideas in it to implement in/fine-tune our own strategy.

Are you using Email Marketing? Then read this!

 Last month Ed Rivis announced his soon to be launched new book: "Email Marketing Dynamite".

"E-Mail marketing is the #1 most critical tactic any business can perform online. Pound for pound it’s also reported to be the most effective tactics any company can perform in terms of ROI (Return on Investment).

All the biggest companies use it to generate extra sales, revenues and profits - so if I have a ‘mission’ at the moment, it’s to get a lot more small business owners using e-mail effectively."

If there is anything I can totally agree with, it is his mission. Our own retail businesses thrives on web marketing which includes - of course - email marketing. If you have been following this blog for a while you know I even created "The Best AWeber Strategies and Tactics for Small Businesses" which is absolutely, purely based on our own successful experience with this modern tool.

Ed has asked (through his own email marketing campaigns in combination with his blog) if he could interview various small businesses about their experiences with email marketing: what effect it has had on their business success or even survival. I had the pleasure of talking to Ed for almost 1 hour as one of the interviewees.

You can subscribe to the pre-launch news of his new book - which, and I'm sure of it, if it is anything like any of Ed's other products and publications, will show/teach you how you too can effectively implement email marketing to grow/sustain your business in any economical circumstance.

First step: preregister your interest and profit from the opportunity to buy his book for only P&P the minute it is released.

Marketing: The Devil's in the simple Details

Marketing, from ads to email marketing, needs: focus, strategies, tactics and a keen eye for all the details. Without any of these you might as well stop before you even start.

No matter how small, large, known or unknown you and your business/products/services are, the Devil is truly in the Details. If you spend time to create the best worded advertisement with the best placed images in the best read magazine or paper it all has to be right. Your call for action should be hitting the right spot and the "tools" you provide your prospect to take that action should be securely in place, tried and tested.

If that call to action is for the reader to request free reports, free materials up to the value of £ 1,200.00 and you've got the targeting of your prospect absolutely spot on, you better make sure that tool works absolutely problem free. Because your irresistible offer will be seen by over 200.000 specially targeted readers and a handful of your existing private list members. Those are big numbers!

The details of the ad are spot on, what else do you expect from someone labelled marketing wizard who's private clients pay a 4 figure amount for an hour advice. I've read books, reports from this wizard, listened to plenty of recordings by him and know that if he launches a new program you better pay attention and try not to miss out.

The let down here was in the details of the email marketing tool. Not so much in using AWeber's default Thank You Page (now with added narration!) - many here know that is one of my pet-hates - after submitting my name and email address in the web form on the special landing page, but in the fact I almost didn't even reach that default Thank You Page:

For a moment I started to doubt myself - had I already received all these new free reports? and so checked the ad again. No, definitely an offer of new materials and a new program.

If you are promoting a new product, want prospects, clients to opt-in to a new program you are launching DO Create a NEW AWeber list/campaign for it!

(I have various email addresses I use to subscribe to various lists and used a different one to end up on the default AWeber Thank You Page, received the confirm opt-in email and even ended up on a custom 2nd Thank You Page. The first follow-up message contained a link to the download page - unprotected - where I indeed found all kinds of new material from the marketing wizard.)

Now it could be that I'm a nit-picker in this regard, possible because I know how easy and simple these details can be improved. But the fact remains, no matter if you are just starting out with email marketing or if you are regarded as marketing wizard: your email marketing is a part of your total marketing strategy - not just an after thought to be used as 'delivery vehicle' of your no doubt splendid and correct in every detail marketing messages.

You need to have Strategies and Tactics for the delivery vehicle too. If you are using AWeber as this vehicle, you will find practical, tried and tested strategies and tactics in this guide - or pop in your name and email address below to receive inside information about this guide first - to seamlessly integrate the delivery of your marketing messages into your marketing strategy.

STOP PRESS! Special "December 2009 Only" offer - receive over 50% discount this month!

I'm very interested in Best AWeber Strategies and Tactics for Small Businesses Send me more inside information
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Your details will never be divulged to anyone else - I hate spam as much as you do!

In search of conversations

In these days of online conversations - aka Social Media Tools - many businesses are engaging with their prospects and clients on the Internet. Through blogs - which I prefer to call dynamic and interactive web sites = "blog-sites" - YouTube, Facebook, MyBlogLog, LinkedIn, various forums and Twitter.

In December and January I dipped my toes in the Twitter world, in search for mini conversations: twittering or tweeting to followers in 140 characters. And on 21 January I had enough and 'untweeted' myself. The post I wrote about it focussed on what I experienced as seeing only one side of the conversation. I didn't get it.

February saw an avalanche of white papers, blog-articles, free reports and even handbooks on how Twitter is working for so many businesses. And as many of you know I'm never averse of publishing comments left, right and center about my own experiences. The avalanche became so thick and quick I almost decide I didn't even want to 'get it'.

This decision was halted at the end of last week.

Martin Malden - the WealthyDragon - wrote: "Is Twitter the New List?" on his blog Creating an Awesome Home Business. And low and behold, someone else had already left a comment that reflected my own feelings towards the subject.

"I can see this approach working for a very large company. It’s free and easy to blast a short message to throngs of people. If they pick up on it, great. If not, who cares?

For a home business, this just isn’t the case. You’re trying to establish deeper relationships with less people and I just don’t see that happening in 140 characters. Quality versus quantity."

Chris O - Referral Key - Your Trusted Referral Network

I followed suit with my own comments on list building. And a very interesting discussion started, listing experiences and 'tactics' about using Twitter for list building.

The 'tactics' - in the best meaning of the word - Martin listed made me think. Specially when he talked about using Twitter's search function on specific keywords to find other Twitters asking questions on subjects Martin feels he can help with.

So, what if you forget about Twitter as "conventional" Age of Conversation Tool and use it as a "finding Tool" for those in need of your expertise? The search on keywords can be rss-feeded into any 'blog-reader'.
Instead of watching the one side of conversations of those you follow, you use Twitter to contact the Twittee (?) who asked the question. You offer help in the form of a link to an article, blog-post or even, as Martin frequently does, write a whole new article/post to address the question.

Now, that's in my 'conventional' web-marketing eyes a perfect way to build a list and start a conversational relationship with new leads, prospects and clients in more than one way and in more than 140 characters. Twitter as start, not as "only on".

Don't you just love it when inventions turn into an innovation

"So are you saying that invention is merely the creation of some technology, but that the innovation is the idea of applying it to a previously unexploited market?"
Arthur M Gallagher

I can see that work for every small business: turning the invention Twitter, the mini-blog tool, into the innovation for finding those in need of your expertise/knowledge/experiences and as start of the relationship building conversation. Now that's what I do get.

You know what's funny (in my eyes at least)? I only realised this through an 'old fashion' multi-contributors discussion in the comment box of Martin's blog. Would the same have happened through mini-blogs of 140 characters?

Next project: setting up a new Twitter account for Wood You Like and we'll be in search for those needing help on all matters related to wooden flooring. Our FAQ & News site (aka business blog) has plenty of useful articles already we can direct them to and if needed we will write a special post for the answer.

Why opt-in email marketing is the right - the only - way to grow

Every business - small, large, selling products or selling service - wants to attract more prospects and clients. Email marketing has become one of the most cost-effective ways to establish this.

You can do this two ways: the right one and the wrong one.

The right one is to make your email messages personal, anticipated and interesting.

The wrong one is sprouting your marketing message to everyone you can find an email address from - bulk mailing.

The right one will take time to establish (lead generating can take a while, but done effectively every one of your marketing message will be read and when your lead is ready, acted upon).

The wrong one will take no time at all to establish (buy bulk email addresses from a broker, send out plenty of marketing messages to the list and perhaps one of two will not unsubscribe)

Seth Godin tells it way better than I can:

Email campaign case studies (one good, one bad)

You don't fail that easy

When you write blog-post, create an AWeber email campaign you want to reach out to as many readers, leads, prospects you can. That's our goal: writing compelling messages so that your readers, subscribers keep coming back for more. In order to be regarded as 'The Expert', 'The place' to go to for quality products or services. In short, to market your business.

And then you see a drop in blog-readers and receive notifications of subscribers leaving you (or you see a drop in total subscribers). Most of us will have the same knee-jerk reaction: oh dear, everybody is leaving me! What am I doing wrong??

Marie-Louise over at SuccessTrack can tell you exactly that: "When do you stop marketing to Customers".

Read and rejoice ;-)

A new hobby horse: Web 2.0 for community building or growing your business?

Coming back to a recent article on the Kiss2 blog-site: Calling a spade a spade and some recent blog posts I read from well-known A-list bloggers.

To most bloggers, specially those who are deeply involved in social media communities, a blog should mainly be used to create a community. Conform to the expectations of Web 2.0

As a ‘brick and mortar’ company director and owner of various blog-sites I have a very different idea about what a blog can be. In that recent article mentioned above I consider any accessible entity on the world wide web as a ‘web-presence’, also those created on a blog-platform.

A web-presence build on a blog-platform is an effective marketing tool – a very simple, self-manageable tool that so easy gathers visitors to it – due to its embedded search-engine friendliness – and drives qualified traffic to your (if you have/need one)  ‘static’ website and/or webshop.

For small businesses – be it "brick and mortar" or services – it is not specifically about building a community that Web 2.0 advocates have in mind; it’s about growing your business by building trust.

Building trust by writing articles about your products, services. Written with – if I may be so bold – an educational value in mind: explaining to your web presence visitors in all honesty when, where and why your product/service might be the most suitable for them at that specific moment in time or later.

Educational because that’s what the world-wide-web is used for too: searching for information, specially when looking for new products/services to purchase. Perhaps that’s the most significant reason most ‘surfers’ (or is that a too much out-dated term?) start up their browsers for: looking for information.

And write in all honesty, because that’s nowadays also a very significant feature – if not the most significant for most of us - of the world-wide-web: almost every statement about your product, service you make can be checked against other statements, reviews by users or respected web journalists. Tell a porky nowadays and you’ll be ridiculed/told off/slapped on the wrist/loose credibility in no time at all! There are many global brands out there who know how true – and painful – it is by not taking this aspect of the world-wide-web for granted.

Building trust, because no matter how much information is out there on the world-wide-web, everyone will still look up to the ‘expert’, to the one who turns information into knowledge – and is very willing to share his/her knowledge to all who come looking for it.

And using a blog-platform - that self-manageable, search-engine friendly, simple to set-up, use and edit to your own likings, plus enormously interactive if you choose so – to establish all points mentioned above is IMHO the best ‘invention’ the Web 2.0 brought us as one of the most effective and powerful marketing tools any small business could ask for.

It is a rather low-instep media also. Anyone who is able to create a Word-document can write and publish an article on a blog-platform. A media that doesn’t need extra hosting, specific web-design or HTML-coding knowledge (if you do have those it can only work to your advantage but it is absolutely not a pre), can be edited by yourself without having to spend extra money (and time to explain your ideas to) a web design business.

It’s like using follow-up messages to any of your prospects and existing clients: if you don’t use this honest and effective marketing tool you’re definitely leaving money on the table. In these economical different times perhaps even more than ever.

Yes, I know. This is turning into a kind of ‘hobby horse’ of mine, but as managing director of a small brick & mortar business and owner of 7 blog-sites I see the positive results of using a blog-platform to grow your business on a daily basis.

I definitely plan to write more about this particular ‘hobby horse’ of mine in the near future and have already written other articles on using blogs and webmarketing to grow your business in a simple, effective and honest way. If you like you can pop-in your name and email address below to subscriber to the free and ever growing number of articles. They will land in your inbox at regular intervals, so you can learn and use them on your own pace. 

   

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Greetings from the 1 plus 1 makes 3 experts

Karin H. (Keep It Simple Sweetheart, specially in business)

7 Key Reasons to use a blog-platform for your business website

Blogs (short for weblog) are mostly know for their ability to 'produce' articles (also called blog posts). It is a misconception that blogs are only used by freelancers in the service business - mainly in the marketing or finance sector - geeks dissecting software packages, teens fantasizing about their 'heroes' in tv-series, movies or about boy-bands, social media pioneers about the latest social media communities.
Nothing could be further from the truth than this. Of course there are many of the above mentioned blogs around, but there is an increasing trend for small business to use a blog to increase 'brand-awareness', to give advice on various subjects and much more. Many multi-nationals use blogs to keep in contact with their clients/users all over the world. It's simple, straight-forward and effective. And not to mention: profitable.

Every business - small, medium or large - should consider creating a weblog. If done properly (and consistently) it has a tremendous positive effect on a business' turnover, nett profit and brand awareness. Subscribe to the Blogging and Webmarketing Tips below to discover more. A Report "7 Reasons to use a blog-platform for your business website is just one of the tips you will receive.

Sign up for the Blogging and Webmarketing Tips to grow your business learn how to use the modern marketing tools in the most simple and effective way for FREE!
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Automated 'snail-mail'

Email marketing, when done ethical and effectively, is a great way to turn qualified leads into prospects into clients. It gives you the ultimate chance to build up trust with your leads and prospects who will - if you do your job correctly - start to recognise your as the 'expert', as the only business that can solve their problems.

A mistake made by many businesses is dropping the conversation once the prospect turns into a client. The only message then received by your valued client are invoices. Strange not? You've put so much effort into converting your prospect into a paying client, written interesting messages to him/her, promised high quality products and/or services, answered all the questions they might have had and took away any remaining doubt. And then, when they hand over their first cheque most businesses just simply ignore them further.
Or if the client is lucky he will receive a monthly general newsletter or leaflet with offers (still better than nothing at all).

It is proven that regular contact between your business and existing clients improves the relationship, extends the time they are your clients and hence extends/improves their life-time value to your business. Email is easy and can be very cost-effective but don't forget the normal, sometimes disrespectful named 'snail-mail'. Receiving a real letter through the letter-box is in the eyes of most of your clients regarded as a great, personalised way to hear from you.

And regular contact with your highly valued clients can, like email marketing, be automated very simple. As with automated email marketing your dedicated existing client messages can be a logical sequence of interesting and worthwhile additions (the follow-up messages through AWeber come to mind, where with every message you tell and explain more to your prospect).

Every time we - supply and installation of wooden flooring - finish a particular job the end-date of that job is noted in our CRM-system (customer relationship management, part of our accounting package Mamut Enterprice3). This system allows you to design/create 'templates' you can mail-merge with address details of a selected group of clients. Again, like with AWeber, you create the content once but the CRM-system merges it time after time into a interesting, worthwhile and personalised message from you to your client.
We inform our clients regularly this way: 4 weeks after the wood floor is delivered to remind them of the maintenance care they should give their new floor-covering, 6 months later again etc. Automated, all we have to do is select the group of clients (sometimes just one client) to receive the next message in the predetermined sequence.
We do sell an awful lot of maintenance products and even maintenance services this way: simple add-ons so easily forgotten by many other businesses.

Greetings from the 1 plus 1 makes 3 experts

Karin H. (Keep It Simple Sweetheart, specially in business)

Keep in touch with AWeber

Keeping touch with your prospect, clients is essential for any business that wants/needs to grow. How else are they going to remember the products/services you have to offer them? You don't need to bombard them with your marketing messages, but regular contact between you and them is a proven profitable way to grow any business - as long as your messages are interesting enough for them.

AWeber (aff) makes "keeping in touch" not only easy but versatile too: you can choose to send your prospects follow-up messages at regular intervals (automated!) and/or broadcast special offers, product release, trade-news at a pre-determined time.

(screen-snapshot made with MWSnap3 - a great, simple and free tool)

(Blog-broadcasts are another option, in fact a combination of the two but that's for another article)

Follow-up versus broadcast - when which?

Say you're offering a free report, product leaflets or interesting article to your website visitors. All they have to do to receive it immediately is to pop-in their name and email address in the web form you provided for it and your AWeber campaign takes over, automating the delivery of your message for you. Your website visitor turns into a prospect by confirming his/her wish to receive your report, leaflet, article etc. Your first AWeber follow-up message contains the promised 'product'.

After two days you like to tell your new prospect more about your product, service. In AWeber you create your second follow-up message. And a third 4 days later in which you tell them even more, point them towards a specific webpage on your site etc. The options are plentiful.

Any new prospect receives your 3 messages at the interval you've set in your follow-up messages, no matter when they requested your free report or anything else you've offered. In the example above your messages will be send out to them over a period of 7 days (1 on day 1, 2 on day 3, 3 on day 7)
(This is an ideal method when you're offering/selling weekly or regular tips that don't have a 'sell-by' date or even courses.)

Broadcast is a message you create to be send out to your total list of verified opt-in email addresses at a specific pre-determined time. And only once.
For instance a Monthly news-letter. We email our newsletter every first Monday of the month. Any new subscriber to our newsletter after the first Monday of the month will not receive our latest newsletter (and of course there's a solution for that too, but that's for another article).
You can imagine all the options these broadcasts can give you: special offers with a time limit, 'breaking news', daily updates of share prices or one-off announcements.
You determine when the broadcast is emailed (day and time) and all your prospects/clients on your specific campaign list will receive it at the same time.

So, to re-cap:
Follow-ups are the messages your prospect/client receives at pre-determined intervals from the moment they subscribe to your AWeber campaign.
Broadcasts are the messages your prospect/clients receives at the pre-determined specific day and time you decide.
(And of course you can combine both methods for any of your campaigns!)

Karin H. (Keep It Simple Sweetheart, specially in business)

Do you love AWeber, too?

Why one automated message isn't enough

In my recent post I mentioned how by using AWeber (aff) you can automate many of your marketing messages. Attracting leads or turning leads into prospects is hard work, AWeber can make it a bit easier for you.

One automated message can turn a lead into a prospect, but one automate message doesn't always turn a prospect into a client or even encourage him/her to take the next step in to process to become your new client.

We all know it takes around 7 - 10 targeted messages before a prospect turns into a client. Using the automated follow-up feature of AWeber can work to your advantage as one of my friends recently discovered.

On his website - selling watersofteners and filters - we installed a AWeber webform offering everyone who submitted his/her name and email address a FREE water test - to establish the hardness of the water. His website is based on "how to stop hard water damage in your home".
The automated AWeber message asks them kindly for their postal address and once that is received my friend's normal 'Royal Mail' marketing will take over.

(There is a very good reason for not asking leads to submit their postal address on the webform: most people don't like to tell all and sundry where they live, fearing hackers etc on the internet. Being asked a postal address later on in a personalised email is perceived as more trust worthy and why scare interested leads away at the first hurdle?)

Recently my friend remarked on the peculiarity of some submitters: they all receive the personalised automated first message,  but some didn't reply to it. So he couldn't send them the bottle and pre-paid envelop to return their tap-water in. Nor is he able to send the other follow-up marketing messages by 'snail mail'.

Had he emailed them a kind reminder I asked? No.
In 2 minutes time a second follow-up message was created in AWeber with an interval of 7 days - one week after the initial request for their postal address. It kindly asks them if they had received the bottle for the free water test - and a kind reminder to fill it and send it back, plus a reminder if they hadn't yet emailed their postal address to do so straight away as a first simple step to find out the hardness of their tap water which might be damaging their plumbing, heating systems and boiler.
Any new follow-up message is also emailed to everyone  already on that specific email list.

Low and behold, within 12 hours my friend received two emails with postal addresses from leads who'd simply forgotten about it. And now his standard marketing system can 'work' with two more prospects.
Plus his rate of receiving postal addresses has significantly increased since implementing the second follow-up message.

We are all busy persons nowadays and some things are just simply forgotten, not due to unwillingness but due to so many other messages asking for our time and attention. A kind and simple reminder works wonders without appearing pushy.

Karin H. (Keep It Simple Sweetheart, specially in business)

Do you love AWeber, too?

Supplier or communicator?

We - Wood You Like Ltd - sell stuff, so we are suppliers. We buy stuff too, so we have suppliers

I've just counted the number of suppliers we have: 44 - and we're only a small two-wo/man-band.
How many do you have and how many of them keep in regular contact with you, not meaning the times they send you a new invoice of course!
I can count the suppliers who regularly keep in contact with us on one hand: 10%

My Insurance company sends me their newsletter 3 or 4 times a year, my printer emails me their monthly special offers, my Accounting and Customer Relation Management software company emails me tips and practical advice on how to use the program more effective once or twice a month, the Dutch company where we bought some specialised floor-fitting tools from last year emails me their workshops and celebration offers, and my accountant slash business consultant - well, that's a completely different story.

The company where I buy our office requirements doesn't - the alternative stationery company we had to use for a specific product not available from our regular supplier does.

We - as supplier/retailer - keep in regular contact with all our clients and prospects.
Do you?
Our existing clients keep coming back to our showroom - or buy online - for maintenance products and sometimes even for additional wooden floors for other rooms. And our clients keep referring friends and family to us. Do yours?
Our prospects who turn client tell us it is because our letters and messages keep reminding them of our products and/or service and now they are ready to buy it is a logical decision to come to us. Do yours?

Since November last year we use AWeber (aff) email marketing online software to keep in contact with prospects and clients.

Since November last year every visitor to our website/blog who requests a leaflet (we have 7 informative brochures or PDF-files to choose from) receive this in their inbox straight away. A day later they receive a personalised automated message with more info we think they might find useful too. Two days later more information follows in again a personalised automated message and on the first Monday following the first message they will find our latest Monthly newsletter in their inbox so they can too profit from our Newsletter Readers Only Monthly offer.

Since November last year 40% of our new clients were newsletter readers first.

Since November last year we use AWeber (aff) - personalised automated email messages and broadcasts - to establish this. Simple, straight forward and ethical. Do you?

Do you love AWeber, too?