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RSS so obvious - we forget we had to learn too

AWeber announced the imminent arrival of their brand new web form builder - making it even easier for everyone to design/create those all important forms to capture names and email addresses to start your ethical marketing conversation with your prospects.

Watch the video and read the exciting list of new features (soon to be released) on AWeber's blog.

Underneath the post you can find a Web Form to subscribe to AWeber's blog alerts. Now the rss feed of AWeber's blog is already part of my blog-reader, but I thought: what the heck, let's submit my name and email address and subscribe to the alerts.

The first email - after confirming my subscription - came into my inbox promptly and in it AWeber informs me of another list I can subscribe to: email delivery tips.

But it was the paragraph underneath it that made me turn to my trusted Typepad blog to write this post:

How Do We Make These Emails Automatic?
Questionmarkspeople
Many websites have blogs that they regularly post new information to. The most common way for visitors to get notified of new posts on a blog is via RSS.

 Unfortunately, according to a study by Yahoo, up to 96% of your visitors have no idea what RSS is.

Using the Blog Broadcast tool, we automatically convert the blog's RSS feed to an email newsletter format that more visitors are familiar with.

We - as bloggers and email marketers - know all about rss and feed-readers, but how many of our website/blog visitors have the same knowledge? Are we - bound by our own learning curve and experience - forgetting about how we "discovered" slowly how all this Web2.0 technology can work together and assume everyone else must know this too?

96% of your web visitors don't - so help them (and yourself) out by offering blog-alerts. In Typepad you can so easily insert a web form in the sidebar (see right) and when the new - soon to be released - web form builder becomes available my guess is you can design your web form is such a way it will entice your visitors even more to pop in their name and email address.

So don't forget what is so obvious to you might be absolutely undiscovered territory for most of your web visitors (96%  - blimey!)

Not on AWeber yet? Open an account now and try it out for 30 days.

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