No matter what program you use for email marketing - for newsletters and/or auto-responders - the one item that drives your list is the 'submit' form in to which someone can enter name and email address.
We all know them and many use them on their website and/or blogs (nowadays even on Facebook)
From simple forms to hoover-over forms, we've seen and use them all. Offering free reports, free tests and even more. The submitted details, mostly just name and email address, end up on the all import email list where the conversation with the prospect starts in the form of follow-up marketing messages and broadcasted newsletters.
But the trigger - the driver - is the submit form. Without it, it becomes rather difficult to fill your list. A single form driving a single list, is in many cases the most effective way.
If you have 4 or 5 different products/reports to offer, all with there individual follow-up messages i.e. email lists, do you need 4 to 5 single forms?
Can you imagine a webpage or blogpage with 4 to 5 webforms underneath each other? Your reader - website visitor - will have to read all the headlines and then select the one he/she is most interested in. We - Wood You Like Ltd - have 5 quality 'wood floor ranges' and 4 have their own leaflet. But we don't have 4 forms underneath each other our interested prospect has to select from.
But there's more in that form that meets the eye. This single submit form (web form) is able to drive all 4 individual AWeber lists we have set up for our ranges.
In the background, behind the scene, the selected option sends the name and email address of our new subscriber to the correct AWeber list. Our reader interested in the Basic range will receive the leaflet about that range and our reader interested in the Design Parquet range will receive, using the same submit form, the leaflet filled with all our Design Parquet patterns.
One form drives all 4 individual lists without us having to fill our web page with more submit forms.
In The Best AWeber Strategies and Tactics for Small Businesses the behind the scene work is explained step by step, so you too can - if needed - combine more lists in one single submit form. Saving you space on your website and offering a more user-friendly form to your prospect.
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