Everyone really does. You like options, don't you? And so do your subscribers to any of your email marketing lists.
Simple business (of even life) rule: give your leads, prospects, clients options.
Suppose you've created various AWeber email campaigns, we have. One campaign for every range in wooden flooring our prospects can choose from. Again, options. Every range email campaign comes with its own set of follow-up messages telling our prospect more and more about the range, the benefits etc.
But we also like to keep our prospects, clients up to date with our Monthly Newsletter (another email campaign on AWeber). AWeber makes it very simple to mail out your newsletter (broadcast) to multiple lists.
This can work very well. Your prospect only has to subscribe to his favourite campaign (list) and you can still email him or her your standard marketing message.
Of course you tell your prospects when they subscribe to one of your specific campaigns you will also send them your standard marketing messages - so they know and it is anticipated.
What if your prospect likes what you send him on the campaign he actually subscribed too but not your standard marketing messages. In order to stop the 'standard' his only option is to unsubscribe from the list - but that also removes him from the original campaign.
Or vice-versa: your prospect doesn't want to receive your specific messages from the original list any longer but she would like to continue reading your standard marketing messages (your newsletter with monthly special offers for example). Again, her only option is to unsubscribe from the original list and if she knows where to find your webform register again for your standard lists. Not simple.
There is however a very simple solution within the AWeber system: automation (in the TAB List Settings):
Of course you tell your prospect when she subscribes to one of your specific campaigns you will also send her your standard marketing messages - so she knows and it is anticipated.
Using the automation gives your subscribers the option to unsubscribe either from the specific list or from the standard list. More chances for you to keep his or her on at least one of your lists.