Using a blog platform to create a webiste
Automated 'snail-mail'

AWeber trouble shooting - check your leads

If you use AWeber you must be familiar with the Tab: Leads - sub tab Search
(If you are a business -small, medium or large - and are not using AWeber autoresponse email marketing software (aff) yet, you're missing out on the most effective Permission Marketing Tool!)

In this Tab you will find all details of your subscribers: from name, email address (but of course) to the date and place (webpage/blogpost) they became your qualified and targeted prospect. It also shows the important subscription status: verified or unverified.

When a prospect submits his/her details in the webform you placed on your webpage/blogpost the AWeber autoresponder process is triggered and should normally start with sending your new prospect the "Request Confirmation" email. Until your prospect actually clicks on the confirmation link in this email his/her status will stay unverified and none of the automated marketing messages you've written in the AWeber system will find its way to your prospect's inbox.

So, getting your prospect to click that all important link is essential and there are very simple and practical ways to make sure he/she knows this particular and important email is on its way to their inbox (Presentation 1 of the Ultimate Practical AWeber Guide - UPAG for short - will focus heavily on this subject).

In the 'thank you page' your new prospect lands on after having submitted his/her details always insert an email address where your prospect can contact you on in the event his spam-filter has blown your Request Confirmation email into cyberspace. Re-submitting his/her email again on the webform will bring him/her onto the default "An Error Occurred - already-subscribed" webpage which tells your prospect he/she has to wait 12 hours before the original email address is accepted again as 'new subscriber'. Not much help, is it?

Having a contact email address on the 'Thank you page' will give your prospect a better chance. When his/her 'cry for help' arrives you can ask for an alternative email address, advice them to make sure their smap-filter accepts emails from @aweber.com (some spam-filters are so strong they do react on the original sender instead on the From/Reply email address you inserted in your list settings) and when you receive their alternative email address you manually import this into the requested list.
(Tab: Leads - sub tab Add)
A new Request Confirmation email will now be send out to your prospect's alternative email address.

This tactic is especially important when you combine AWeber with Paypal 'buy-button'. Your notification address in the buy-button will be set to your unique AWeber autoresponder address. Meaning, as soon as your client has bought your product the AWeber sends out the all important Request Confirmation email. And as soon as he/she clicks the confirm link two things happen: the 'product' is delivered to your client and you receive a notification - not from Paypal, but from the AWeber system. (Much more on this in Presentation 3 of the UPAG.)
Now, suppose this email gets lost in cyberspace: your client has paid, but no product arrives! And you will not receive the notification from the AWeber system that you have a new client (albeit a waiting in vain client). And on his/her payment notification email from the Paypal system only the autoresponder email address (@aweber.com) is mentioned.

To prevent being accused of a 'cowboy', a fraudster etc make it a habit of checking your leads in AWeber regularly. Any unverified leads in one of your lists that is linked to Paypal should be checked in Paypal first - is the payment actually received. If so, send your new client a reminder to check his email account he used for the payment for your Request Confirmation email. Then you can ask him/her for an alternative email and add that manually in the AWeber system. Preempting complaints is a good practice - even with automated systems.

Greetings from the 1 plus 1 makes 3 experts

Karin H. (Keep It Simple Sweetheart, specially in business)

 

Comments

The comments to this entry are closed.