Previous month:
June 2008
Next month:
August 2008

July 2008

Keep in touch with AWeber

Keeping touch with your prospect, clients is essential for any business that wants/needs to grow. How else are they going to remember the products/services you have to offer them? You don't need to bombard them with your marketing messages, but regular contact between you and them is a proven profitable way to grow any business - as long as your messages are interesting enough for them.

AWeber (aff) makes "keeping in touch" not only easy but versatile too: you can choose to send your prospects follow-up messages at regular intervals (automated!) and/or broadcast special offers, product release, trade-news at a pre-determined time.

Message menu in AWeber
(screen-snapshot made with MWSnap3 - a great, simple and free tool)

(Blog-broadcasts are another option, in fact a combination of the two but that's for another article)

Follow-up versus broadcast - when which?

Say you're offering a free report, product leaflets or interesting article to your website visitors. All they have to do to receive it immediately is to pop-in their name and email address in the web form you provided for it and your AWeber campaign takes over, automating the delivery of your message for you. Your website visitor turns into a prospect by confirming his/her wish to receive your report, leaflet, article etc. Your first AWeber follow-up message contains the promised 'product'.

After two days you like to tell your new prospect more about your product, service. In AWeber you create your second follow-up message. And a third 4 days later in which you tell them even more, point them towards a specific webpage on your site etc. The options are plentiful.

Any new prospect receives your 3 messages at the interval you've set in your follow-up messages, no matter when they requested your free report or anything else you've offered. In the example above your messages will be send out to them over a period of 7 days (1 on day 1, 2 on day 3, 3 on day 7)
(This is an ideal method when you're offering/selling weekly or regular tips that don't have a 'sell-by' date or even courses.)

Broadcast is a message you create to be send out to your total list of verified opt-in email addresses at a specific pre-determined time. And only once.
For instance a Monthly news-letter. We email our newsletter every first Monday of the month. Any new subscriber to our newsletter after the first Monday of the month will not receive our latest newsletter (and of course there's a solution for that too, but that's for another article).
You can imagine all the options these broadcasts can give you: special offers with a time limit, 'breaking news', daily updates of share prices or one-off announcements.
You determine when the broadcast is emailed (day and time) and all your prospects/clients on your specific campaign list will receive it at the same time.

So, to re-cap:
Follow-ups
are the messages your prospect/client receives at pre-determined intervals from the moment they subscribe to your AWeber campaign.
Broadcasts are the messages your prospect/clients receives at the pre-determined specific day and time you decide.
(And of course you can combine both methods for any of your campaigns!)

Karin H. (Keep It Simple Sweetheart, specially in business)

3dAWST1
(image for illustration purpose only)

192 pages (download online)

"E-book" £ 7.97

(After payment is accepted, please wait until you are redirected to our 'download' instruction page - if you don't receive a confirmation email within 10 minutes, please email me for support: karinh@1plus1makes3.co.uk)

Instant access to put your ethical email marketing into hyperdrive with tested and tried successful Strategies and Tactics used by small businesses.


How to make the switch to AWeber simple for your readers

When we started using AWeber (aff) we already had a long list of prospects and clients who we emailed our monthly newsletter. Before we switched to AWeber this Newsletter was created with Groupmail5. A handy program (the simple version free) but not with all the features AWeber possesses. Whenever we managed to receive an email address from a prospect or client we added it manually to the Groupmail program, whoever indicated he/she didn't want to receive our newsletter anymore we had to remove manually from the list.

AWeber works completely different with many more options. Automation for one thing. Our website has various AWeber webforms: some inline, some hoover over, some with multiple options for leaflets and some with multiple tick boxes. Whenever someone fills in one of the 'webforms' his/her name and email address is automagically added to the list - but only after he/she confirmes the wish to be added (verified opt-in method). The odd person who wants to unsubscribe from the list can do so by clicking a specific link that is always (automagically) added in every message sent with the AWeber system.

This however meant that we had to add our existing newsletter readers to our new automated system, asking them to opt-in for this list if they still wanted to receive this. We've tried out 2 methods for this, both on a group of 100 readers.

Method 1: with the Groupmail5 program we wrote a special message to this group of 100 readers, explaining we were switching to a new delivery system for the newsletter and giving them a weblink to click, which brought them on our "Subscribe to our Newsletter" webpage. On there they had to fill in name and email address in a webform, click submit, receive the Confirm Subscription email and in there click the confirmation link. Many steps to take to re-register their interest in our monthly news. 5 did take all the steps, 95 didn't.

Method 2: in AWeber we wrote a special Confirm Subscription message, explaining we were switching to a new delivery system for the newsletter. We imported the email addresses of our second group of 100 readers in AWeber, which once uploaded (this can take up to 4 hours) would all receive the special Confirm Subscription message in their inbox. All they had to do was click the confirmation link in that message to re-register their interest in our monthly news. 1 step in all.
53 did, 42 didn't and another 5 of the emails were undeliverable.

Shortening the decision cycle: make it very simple for someone to make that decision you like them to make - eliminate all unnecessary steps. And our trial proved this again.

After this trial in best methods we simply imported all email addresses (including the 95 from method 1 who hadn't re-registered yet) and sat back.
Of course we lost a number of subscribers this way, but that is not as bad as it sounds. Who would you rather email? Someone who took (how ever tiny) steps to indicate they would like to receive your news and/or information (qualified prospects) or someone you think might be interest (unqualified prospects)?

After the switch operation we were left with 60% qualified prospects from the original newsletter list. And this list has grown ever since, all with readers really interested in our news - not just because we think they would like to hear from us. They opted-in especially.

So if you are switching from one email 'bulk' messaging program to AWeber make it as simple as possible for your existing subscribers to switch with you and in the same time end up with only qualified prospects. 

Discover more practical tactics - The Best AWeber Strategies and Tactics for Small Businesses, part of the WebMarketing ToolBox created by 1 Plus 1 Makes 3. Pop in you name and email address below to learn more

I'm very interested in
Best AWeber Strategies and Tactics for Small Businesses
Send me more inside information

Name:
Email:
Your details will never be divulged to anyone else -
I hate spam as much as you do!